This is a representative analysis of the use of promotional items in German companies.

The primary goal was valid information from the user group about the German promotional items market as well as their function, expectations from them and hindrances in the way of and with the promotional item.

Selection criteria such as the size of the company, the industrial sector and the regional distribution (Federal state), as well as the selection of a correspondingly disproportionately structured, representative telephone number sample were taken into consideration.
Computer-aided telephonic interviews (CATI) using standardized questionnaires were used during a period of 4 weeks (October – November) for collecting the data. The targeted persons of this study were the company management, the marketing managers of the company or the sales managers. Out of 3.17 million companies (Federal German Statistical Office, as on 31.12.2005), 1,054 companies at random were surveyed with the following objective:
Published by: GWW

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Promotional items are an instrument of marketing. Promotional items are also used in every networked advertising campaign. And for good reason: promotional items are readily accepted by the targeted persons, who get a kick out of receiving them. An advantage that not every advertising tool can claim – as we all know. Thus, classical TV or print advertising has to fight the problem of significant loss of advertising recall.