This is a representative analysis of the use of promotional items in German companies.
The primary goal was valid information from the user group about the German promotional items market as well as their function, expectations from them and hindrances in the way of and with the promotional item.
Selection criteria such as the size of the [...]
In some cases, horrific amounts of money are spent on marketing every year. This part of the advertising budget is divided among the individual advertising media. Classical advertising such as print advertisements and TV spots are still the top-selling elements of the marketing mix. However, the downright inflationary development of daily advertising messages inevitably leads [...]
As the term “promotional product” indicates, these products are used to promote or advertise something. Promotional products are the advertising media mostly used before the conclusion of a deal.
An advertising gift is also a type of promotional product. Advertising gifts are usually given as rewards or expressions of gratitude after the conclusion of a [...]
Promotional items are an instrument of marketing. Promotional items are also used in every networked advertising campaign. And for good reason: promotional items are readily accepted by the targeted persons, who get a kick out of receiving them. An advantage that not every advertising tool can claim - as we all know. Thus, classical TV [...]
