With this easy and cheap commercial campaign a producer of barbecue grills attracted attention to his products. Several quite “unattractive” street corners were chosen and the places in front of the gully covers were highlighted with the question “Need a new barbecue?” The name and phone number of the company was added, too. Who does not know the everlasting procedure of cleaning the grill rack after the long winter break….in some cases it can resemble a gully cover-at least this is how the campaign works. Of course nobody wants to make a barbecue at an unappetizingly place. This way of advertising is quite effective. So, think about cleaning your grill while looking forward to the BBQ season- or just ignore ambient marketing

The publication of the dispatches of the American Foreign Ministry by WikiLeaks has been a current topic these days. Car rental service Sixt responds to the revelation with an advertisement: The concecpt of supposed “secrets” that could be revealed served as the topical peg for the new poster which presents three rental cars. But even more fascinating are the statements placed beneath the images.

Conan’s show does not premiere until November 8^th, but advertisers are already assembled and on board.  As reported in the New York Times, they are not just signing on as a traditional advertiser, they are weaving in social media, product tie-ins and other marketing tactics to maximize their advertising dollars.