Some sites like thinkgeek.com offer a very convenient gadget: a USB refrigerator that can be connected to every computer with a USB slot. The power supply only results from the USB connection, so the tiny fridge can be made use of nearly everywhere as it of course can be connected to a notebook as well.
The remote control is a perfectly great invention and a great gift for snugly people. The problem is that it gets lost quickly…it often happens with the remote control for the television. Sometimes it seems to take hours to relocate it under a sofa cushion or the like. So it stands to reason to convert the sofa cushion into a remote control. The result of this idea is quite a cool gadget which is a great gift, too.
Women who do not yet have a Christmas present for their significant other should now pay attention. Maybe this little gadget is exactly what you are looking for: a shower radio including a shaving mirror and a digital clock. Besides, there is a little holder for a razor. This should be very useful in practice. But even more important is that men can listen to the morning news while keeping the time in view.
The following commercial really fits to the current snow chaos. Which man hasn´t tried to pee his name in the snow as a boy? If one carries the idea a bit furhter, snow branding will be the result. With ready-made shapes and patterns one can stamp symbols and messages into the snow and afterwards assign with a clolour. The colour is used to make the brand more eye-catching. A campaign for the Loupus company in Leipzig has been recorded and processed to a YouTube video.
In many cases, bonuses and advertising gifts have an influence on the buying decision of customers. This concerns online sales as well as offline sales comparably. So, here is a summary of the strongest arguments for the use of such freebies:
1.) Make your USP clearly perceptible
Even the internet is not as transparent as many people think. Mostly it remains unclear wether an offer is really the best or not. Even the best price is often not regarded as USP by customers. But: fewest vendors offer bonuses or advertising gifts although it is regarded as USP by a lot of people.
2.) Additional benefit for the customer higher than expenditures
Usually, business companies have the opportunity to buy products much cheaper than the end customer. This is also due to the fact that they are bulk buyers and by that can easily buy at wholesale merchants. So, the additional benefit offered to the client through freebies is much higher than the actual costs for the business company.
3.) Keep long-term price levels
According to experience, short-term price cuts lead to expectations of long-term discounts. Therefore, buyer-readiness ceases when it comes to the regular price again. This reaction can be easily avoided with the use of freebies, too. As mentioned before, the additional benefit for the customer is much higher than a discount generally.
4.) Limited offer speeds up buyer-readiness
Very effective are short-term campaigns with limited inventory stocks. Make instantly clear that the campaign is bound to a limited amount of bonuses. The customers concern to lose this additional benefit speeds up his or her disposition to buy in addition.
5.) Customer tie and upsale
Bonuses and freebies are very useful for purposes of customer tie and upsale. If additional bonus points are needed for a chosen product, the customer will either raise the value of his or her shopping cart or prefer them at the next purchase.
A ragged USB cable is a matter of common knowlodge to anybody who deals with technical device. Carless handling can cause such a cable to break in two which is of course annoying. But it can also be quite dangerous in case that the cable is current-carrying. This concept is performed by the producer of the following USB drive.
These are downright fun. Check out some of these doormats I found online. They range from clever to the eclectic.. There is one with the “slide to open” graphic from the iPhone as well as a replica of the “enter” button on your keyboard and even one that repeats the binary code. There is also one that has the graphics of a scale – perfect to make you think twice about bringing home the Ben and Jerry’s.
Tomorrow, Skittles’ UK division will try to re-launch their confusing “ Update the Rainbow” social media campaign. Through several of their past admittedly brilliant campaigns, they have managed to “friend” more than 12 Million people on Facebook, however, reading the posts today, most (Friends) echo my sentiment of “ I don’t get it.” Since they first launched this campaign on November 1, 2010.
Conan’s show does not premiere until November 8th, but advertisers are already assembled and on board. As reported in the New York Times, they are not just signing on as a traditional advertiser, they are weaving in social media, product tie-ins and other marketing tactics to maximize their advertising dollars.
