An interesting campaign has just launched on Facebook. Japan, trying to get into the winter ski destination conversation has tapped McCann Erickson, Melbourne to produce a viral App, that allows you to choose your own snowboard and compete with your friends on a snowboard slide on Japanese powder. With budgets being cinched for many tourism [...]
Brilliant campaign that literally uses “disability” as a strength and further turns the focus of their campaign into a valuable asset that they then give away for the good of the cause. Unique Types is a special collection of fonts inspired by children suffering from physical disabilities. Each font was created under the Creative Common [...]
These are downright fun. Check out some of these doormats I found online. They range from clever to the eclectic.. There is one with the “slide to open” graphic from the iPhone as well as a replica of the “enter” button on your keyboard and even one that repeats the binary code. There is also [...]
Tomorrow, Skittles’ UK division will try to re-launch their confusing “ Update the Rainbow” social media campaign. Through several of their past admittedly brilliant campaigns, they have managed to “friend” more than 12 Million people on Facebook, however, reading the posts today, most (Friends) echo my sentiment of “ I don’t get it.” Since they [...]
Conan’s show does not premiere until November 8th, but advertisers are already assembled and on board. As reported in the New York Times, they are not just signing on as a traditional advertiser, they are weaving in social media, product tie-ins and other marketing tactics to maximize their advertising dollars.
French Connection, the trendy retailer has come up with something new they hope will boost sales this holiday season. They have launched a cross between a virtual shopper and a virtual stylist on YouTube. A well known London personality will help you navigate dressing for any occasion from a winter wedding, the office to even [...]
It is a commonly held belief that viral videos should not be longer than 2 minutes. This was established as a precedent because of the belief that many Gen Y’ers had limited attention spans. DC shoes has shattered this long held belief by launching an over 7 minute video that has been viewed more than [...]
Hats off to Cebu Pacific Airlinesfor making the routine safety instructions on their airline not only something that captivated their in-flight passengers, but almost 10 million of our worldwide citizens. Most of us go into sleep or read mode as soon as the tell tale “ding” in the passenger cabin announces that we are about [...]
It occurred to me as I was reading about some of the latest videos that made it to rock-star status on YouTube and other video sharing sites, that although marketers are becoming increasingly adept at producing videos that reach a wide audience, they are falling flat when it comes to a strategy after it breaks [...]
