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Archive for February 2008

SOURCE is the First Promo Item Specialist to obtain the ISO 9001 Quality Seal of Approval

Wednesday, den 27. February 2008

SOURCE is the first Promo Item Agency to obtain an ISO-Certificate from TÜV Rheinland. The evaluation and rework of SOURCE’s quality management lasted a total of 6 months.  The result is visible:  SOURCE is the first and only Promo Item Specialist to receive an ISO-Certificate. Thus customers and business partners are guaranteed quality that is [...]

Promo Items and the Fair Trade Seal - SOURCE Supports Fair Trade with the Developing World

Wednesday, den 27. February 2008

SOURCE expands its wide assortment of advertising products by including fair trade products and thus supports fair trade with developing nations. Among newly offered products, we now include an attractive gift set which offers beautiful coffee mugs holding fair trade pralines or fair trade coffee, as well as textiles for women and men made exclusively [...]

Promotional products often underrated as advertising media

Wednesday, den 27. February 2008

In some cases, horrific amounts of money are spent on marketing every year. This part of the advertising budget is divided among the individual advertising media. Classical advertising such as print advertisements and TV spots are still the top-selling elements of the marketing mix. However, the downright inflationary development of daily advertising messages inevitably leads [...]

Using Promotional Products Selectively

Sunday, den 24. February 2008

As the term “promotional product” indicates, these products are used to promote or advertise something. Promotional products are the advertising media mostly used before the conclusion of a deal.
An advertising gift is also a type of promotional product. Advertising gifts are usually given as rewards or expressions of gratitude after the conclusion of a [...]

The advertising effect of promotional items: Study 2005

Thursday, den 14. February 2008

Promotional items are an instrument of marketing. Promotional items are also used in every networked advertising campaign. And for good reason: promotional items are readily accepted by the targeted persons, who get a kick out of receiving them. An advantage that not every advertising tool can claim - as we all know. Thus, classical TV [...]

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